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Idea - We're shifting from a need-to-know to a need-to-share culture

Posted Sat Jul 18 13:21:57 PDT 2009

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We're shifting from a need-to-know to a need-to-share culture

Originated by Ross Mayfield

Leading social software entrepreneur Ross Mayfield sees a major transformation in the way organizations assimilate ideas. Whereas in the past companies were protective and less inclined to track outside feedback, the rapid growth of Web communications has shown that sharing can be the basis for increased and better targeted productivity.

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More on this idea from Ross Mayfield

Ross Mayfield's Blog
Frequent insights on social media by Ross Mayfield, the co-founder of wiki company Socialtext.

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Loic Le Meur Jerry Michalski David Hornik - Social Media (Wikipedia) Defines social media as Internet- and mobile-based tools for sharing and discussing information.
Loic Le Meur David Hornik Jerry Michalski - Social Media Will Change Your Business (Business Week) Article urging businesses to use blogs and other social media to their competitive advantage.
Social Media defined (Mahalo) Mahalo defines social media as types of services and provides a wealth of links to those services.
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