NOW VIEWING: We're shifting from a need-to-know to a need-to-share culture (1/5)

We're shifting from a need-to-know to a need-to-share culture

Originated by Ross Mayfield

Leading social software entrepreneur Ross Mayfield sees a major transformation in the way organizations assimilate ideas. Whereas in the past companies were protective and less inclined to track outside feedback, the rapid growth of Web communications has shown that sharing can be the basis for increased and better targeted productivity.

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