NOW VIEWING: The Internet "connection machine" diminishes the need for advertising (1/5)

The Net "connection machine" diminishes the need for advertising

Originated by Jeff Jarvis

Interactive media innovator Jeff Jarvis talks about how the Internet's power to put companies in direct contact with customers is pushing advertising to the periphery. Advertising, he says, is a failure, resorted to either because the relationship with the purchasing public has broken down or because there is some new information that was not properly communicated.

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