Idea - The Net "connection machine" diminishes the need for advertising
POSTED: Tue May 12 14:49:37 PDT 2009
The Net "connection machine" diminishes the need for advertising
Originated by Jeff Jarvis
Interactive media innovator Jeff Jarvis talks about how the Internet's power to put companies in direct contact with customers is pushing advertising to the periphery. Advertising, he says, is a failure, resorted to either because the relationship with the purchasing public has broken down or because there is some new information that was not properly communicated.
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