Idea - The Net "connection machine" diminishes the need for advertising
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The Net "connection machine" diminishes the need for advertising

Originated by Jeff Jarvis

Interactive media innovator Jeff Jarvis talks about how the Internet's power to put companies in direct contact with customers is pushing advertising to the periphery. Advertising, he says, is a failure, resorted to either because the relationship with the purchasing public has broken down or because there is some new information that was not properly communicated.

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What Others are Saying
  • Roland Smart  - Marketing 2.0 In this short animation, Roland Smart explains the concept of Marketing 2.0, which eschews broadcast in favor of a bi-directional conversation with the community.

  • Doc Searls  - Advertising must give way to global customer preferences Doc Searls argues that advertising is fundamentally flawed as a result of the guesswork that has taken the place of communication and dialogue.


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