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Idea - The Internet frees customers & helps companies serve them

Posted Tue Apr 21 12:21:37 PDT 2009

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The Internet frees customers & helps companies serve them

Originated by Doc Searls

Internet visionary Doc Searls says that while companies have always thought of customers as captive, they've suddenly awoken to the fact that customers are now willing and able to dictate their own specific product preferences. Instead of the 'guesswork' by which companies attempted to ascertain what customers wanted, a more open system of 'free range' customers will bring better intelligence into the marketplace.

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More on this idea from Doc Searls

Doc Searls "Reframing the Net: Moving Past the Language and Concepts of Telecom"
Doc Searls offers a cerebral take on paradigms for human progress and where technology is taking us.
Customer relationship management (CRM) (Wikipedia)
A system by which information is gathered about customer behaviors and preferences then compiled as data to facilitate marketing.

What Others are Saying

Andreas Weigend - What instantaneous & free communication does for consumers In this blog article, Andreas Weigend says now that the Internet allows us to reach anyone, anywhere, instantaneously, value is now created by users.
Tim Brown - Global Business: Design Thinking (podcast) BBC analyst Peter Day talks to IDEO CEO Tim Brown about how information technology has tipped off a wave of consumer involvement in the design of products and services.
Designing in Real Time for a Participation Economy Alissa Walker of Fast Company looks at examples of products and services that thrive and exist by virtue of the participation of their consumers.
Brian Solis - Twitter & Social Networks Usher in a New Era of Social CRM Brian Solis surveys current social media to explain how we identify, track and respond to online conversations that are pertinent to brand perception and resonance.
Roland Smart - Marketing 2.0 In this short animation, Roland Smart explains the concept of Marketing 2.0, which eschews broadcast in favor of a bi-directional conversation with the community.
Deborah Schultz - Web 2.0 Expo NY: Deborah Schultz, The Death of the Grand Gesture Deborah Schultz discusses a sea-change in the way businesses connect to customers, with less emphasis on the "big gesture" ad campaigns and "Grand Openings" more on human interactions.

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