NOW VIEWING: The Internet frees customers & helps companies serve them (1/5)

The Internet frees customers & helps companies serve them

Originated by Doc Searls

Internet visionary Doc Searls says that while companies have always thought of customers as captive, they've suddenly awoken to the fact that customers are now willing and able to dictate their own specific product preferences. Instead of the 'guesswork' by which companies attempted to ascertain what customers wanted, a more open system of 'free range' customers will bring better intelligence into the marketplace.

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