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Audience is now the force behind media

Originated by Eric Roston

Audience shapes media now more than ever before. Distinguished journalist Eric Roston talks about how profound shifts in technology have placed the power to organize media in the hands of the audience, rather than the entrepreneurs and editors who previously controlled it. While he believes that good, "old fashioned" reporting must continue to drive news media -- if we're to have news media, the multiplicity of new audiences has also created an exciting and challenging set of demands on journalists.

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