When Real-Time Isn't Fast Enough: The Future Of the Web (LeWeb 2009)

In December 2009, Jeremiah Owyang took the stage at LeWeb to address the accelerating trend towards real-time information. Using the memorable example of Motrin's failure to respond in the first 24 hours to the fallout from an ad they ran making light of motherhood, he offers some strategies to enable companies to adapt to this trend.